Heads up, Chattanooga: did you know America’s largest volume Honda powersports dealership lives right here in your backyard?
That’s right: Southern Honda Powersports keeps over 2,000 machines in stock year round. That’s over 2,000 cruisers, crotch rockets, dirt bikes, scooters, ATVs and PWCs in our gargantuan 100,000 square foot showroom.
I said ONE HUNDRED THOUSAND SQUARE FEET. That’s 2.2 acres of awesome machines under one roof, just begging to carve up curves, tear up trails and blast over waves.
Massive inventory, awesome prices and unbeatable customer service is what we’re all about. That’s why we’ve sold 42,000 units since 2004, and honestly, we’re just getting started.
Southern Honda Powersports is America’s largest volume Honda powersports dealer. Our 100,000 square foot showroom in Chattanooga, TN houses the entire line of Honda dirt bikes, street bikes, ATVs and personal watercraft, as well as a gigantic selection of parts, gifts, clothing and accessories from brands like Fox, Shoei, OGIO and Two Brothers Racing.
The powersports industry includes the manufacture, sale, operation and enjoyment of dirt bikes, street bikes, all-terrain vehicles and personal watercraft. Powersports dealers have traditionally been family-owned affairs with extremely local scope. During the 1980s—coinciding with the advent of megamalls, supercenters and the incredible growth of big-box retail—a few powersports dealers around the country applied wholesale discount economic models to their businesses. Customer response to the superior variety and price structure offered by these high-volume/low-price dealers was overwhelmingly positive. The competitive landscape was irrevocably changed: small-town motorcycle dealers were in the difficult position of competing with volume wholesale dealers offering extremely steep discounts. Keen for a new business venture, Kelly Auto Group owner/operator Tim Kelly noticed that the largest and most successful of these new high-volume powersports dealers operated in the Mississippi River basin and lower midwestern United States, and that customers in virtually the entire Eastern time zone had to drive—were indeed willing to drive—several hours to take advantage of the low prices offered by these bigger dealers. Moreover, while the large dealers to the west obviously demonstrated some economic expertise, it was doubtful that they could offer the handshakes and hospitality of a small-town family owned dealership, leaving customers to choose between saving thousands of dollars or receiving great service at a premium price. Thus, opportunity presented itself: in early 2004, Tim Kelly purchased all operating assets of Griffith Cycle on Dodds Avenue in Chattanooga, one of the nation’s oldest Honda powersports dealers. The new company would do business as Southern Honda Powersports. With a substantial initial investment in warehouse space, major unit inventory and operating capital, Southern Honda began advertising amazingly low prices and a promise of eye-level honest business in the greater southeastern United States and eastern seaboard.
Growth was quick and painful: logistical systems and accounting operations that allowed Griffith Cycle to comfortably sell dozens of units per month proved woefully inadequate to deal with dozens of units per hour on any given day at Southern Honda. Despite the frustration and chaos, by the end of its very first year in business, Southern Honda had become the nation’s largest volume Honda powersports dealer, a title it still holds today. Today, just six years later, Southern Honda remains America’s largest volume Honda powersports dealer, having delivered over 40,000 major units since 2004. It operates in a 100,000 square foot showroom near the rapidly re-building area of Alton Park. Southern Honda uses several custom-made proprietary software programs to manage inventory, transactions, financing and deliveries—a far cry from the single buzzing fax machines and hand-written buyer’s orders of the first year. Southern Honda will continue to promise great powersports products, amazing out-the-door prices and unbeatable customer service.
Southern Honda Powersports promises great powersports products, amazing out-the-door prices and unbeatable customer service. We deliver these promises by developing a superior understanding of the powersports industry, anticipating developments in the economic climate of our market, and cultivating honesty and enthusiasmin our corporate culture.
That’s right: Southern Honda Powersports keeps over 2,000 machines in stock year round. That’s over 2,000 cruisers, crotch rockets, dirt bikes, scooters, ATVs and PWCs in our gargantuan 100,000 square foot showroom.
I said ONE HUNDRED THOUSAND SQUARE FEET. That’s 2.2 acres of awesome machines under one roof, just begging to carve up curves, tear up trails and blast over waves.
Massive inventory, awesome prices and unbeatable customer service is what we’re all about. That’s why we’ve sold 42,000 units since 2004, and honestly, we’re just getting started.
Southern Honda Powersports is America’s largest volume Honda powersports dealer. Our 100,000 square foot showroom in Chattanooga, TN houses the entire line of Honda dirt bikes, street bikes, ATVs and personal watercraft, as well as a gigantic selection of parts, gifts, clothing and accessories from brands like Fox, Shoei, OGIO and Two Brothers Racing.
The powersports industry includes the manufacture, sale, operation and enjoyment of dirt bikes, street bikes, all-terrain vehicles and personal watercraft. Powersports dealers have traditionally been family-owned affairs with extremely local scope. During the 1980s—coinciding with the advent of megamalls, supercenters and the incredible growth of big-box retail—a few powersports dealers around the country applied wholesale discount economic models to their businesses. Customer response to the superior variety and price structure offered by these high-volume/low-price dealers was overwhelmingly positive. The competitive landscape was irrevocably changed: small-town motorcycle dealers were in the difficult position of competing with volume wholesale dealers offering extremely steep discounts. Keen for a new business venture, Kelly Auto Group owner/operator Tim Kelly noticed that the largest and most successful of these new high-volume powersports dealers operated in the Mississippi River basin and lower midwestern United States, and that customers in virtually the entire Eastern time zone had to drive—were indeed willing to drive—several hours to take advantage of the low prices offered by these bigger dealers. Moreover, while the large dealers to the west obviously demonstrated some economic expertise, it was doubtful that they could offer the handshakes and hospitality of a small-town family owned dealership, leaving customers to choose between saving thousands of dollars or receiving great service at a premium price. Thus, opportunity presented itself: in early 2004, Tim Kelly purchased all operating assets of Griffith Cycle on Dodds Avenue in Chattanooga, one of the nation’s oldest Honda powersports dealers. The new company would do business as Southern Honda Powersports. With a substantial initial investment in warehouse space, major unit inventory and operating capital, Southern Honda began advertising amazingly low prices and a promise of eye-level honest business in the greater southeastern United States and eastern seaboard.
Growth was quick and painful: logistical systems and accounting operations that allowed Griffith Cycle to comfortably sell dozens of units per month proved woefully inadequate to deal with dozens of units per hour on any given day at Southern Honda. Despite the frustration and chaos, by the end of its very first year in business, Southern Honda had become the nation’s largest volume Honda powersports dealer, a title it still holds today. Today, just six years later, Southern Honda remains America’s largest volume Honda powersports dealer, having delivered over 40,000 major units since 2004. It operates in a 100,000 square foot showroom near the rapidly re-building area of Alton Park. Southern Honda uses several custom-made proprietary software programs to manage inventory, transactions, financing and deliveries—a far cry from the single buzzing fax machines and hand-written buyer’s orders of the first year. Southern Honda will continue to promise great powersports products, amazing out-the-door prices and unbeatable customer service.
Southern Honda Powersports promises great powersports products, amazing out-the-door prices and unbeatable customer service. We deliver these promises by developing a superior understanding of the powersports industry, anticipating developments in the economic climate of our market, and cultivating honesty and enthusiasmin our corporate culture.